SMITHFIELD, RI; November 12th, 2008 -

FGX International Inc. is pleased to announce the creation of a television advertising campaign for its Magnivision brand. As the industry leader in non-prescription reading glasses, Magnivision produced an educational campaign on Presbyopia that targeted the 40+ consumer in 2007, which ran in consumer print publications. In 2008 and 2009, the consumer advertising campaign is positioned to tell our consumers to "trust your vision to Magnivision", by relieving the presbyopia malady with Magnivision Reading Glasses rather than seeing an eye doctor. 

Click here to see the new commercials for yourself.

FGXI plans to launch the commercials over the next couple of months.

FGX International, the parent company for the Foster Grant brand, is a leading designer and marketer of non-prescription reading glasses, sunglasses and costume jewelry.  Their portfolio of established, well-recognized brands includes Foster Grant, as well as Magnivision, Anarchy, Angel and Gargoyles.  FGXI also has licenses in certain product categories from Ironman, Levi Strauss, Body Glove and C9 by Champion. Based in Smithfield, Rhode Island, FGXI has approximately 300 full-time employees.  Additional offices are located in New York, Toronto, Stoke-on-Trent, England, Mexico City, Bentonville, AR and Shenzhen, China.

For additional information contact: 

Sal Siano
Phone:  (401) 719-2160
E-mail:  ssiano@fgxi.com